Executed direct-mail marketing globally for a Fortune 50 financial services company.
The US marketing team at this company needed to fill a critical role to execute on their newly rebuilt direct mail channel for their global commercial services business. They needed an expert to drive successful launches of marketing campaigns through submission, approval and correction processes for marketing creative across channels.
BLEND360 brought in a marketing execution analyst to plan and execute direct-mail marketing campaigns by partnering with cross-functional teams including marketing, sales, product management, risk, finance, operations, technologies, legal and compliance.
The analyst advised on marketing processes and timelines, managed the campaign approval process, and worked with the operations team to ensure flawless execution and alignment with best practices.
