Mastering Marketing Excellence: Inspiring Journey of Telecom



Embark on a remarkable transformation as a leading telecom and retail wireless provider elevates its marketing capabilities to drive competitive performance in key markets. With a focus on developing critical MarTech capabilities, the company sought a strategic partnership to accelerate their growth. Through an intensive evaluation of marketing capabilities and the identification of synergies across three core lines of business, a comprehensive strategy was defined. This strategy encompassed seven strategic domains and delivered immediate quick wins while paving the way for long-term success. Witness the impact of this journey, from the activation of a new media planning process that shifted timelines to the launch of multi-touch campaigns that achieved extraordinary conversion rates. Experience the power of marketing excellence and redefine what's possible in the telecom and retail wireless landscape.


A prominent provider of television, retail wireless, and IPTV services was in search of a partner to expedite the development and implementation of essential marketing and MarTech capabilities to enhance its competitive performance in crucial markets. A transformation of skills and capabilities was necessary across the three main business lines. This required a strategy that was unique for each unit while also aiming to identify and leverage impactful synergies across all units.


We carried out a comprehensive assessment of marketing capabilities, encompassing human resources, processes, analytics, data, and technology. We devised a strategy and plan across seven strategic domains to attain industry-leading marketing and technology capabilities, while simultaneously delivering immediate wins with skilled resources to support crucial campaigns and operations. Additionally, we crafted an actionable short-term (6-18 months) and directional multi-year roadmap to address potential areas of growth and improvement.


We implemented a new Media Planning Process that dramatically altered our planning approach, shifting from ad hoc planning conducted 2-3 weeks in advance to comprehensive planning two full quarters ahead. This strategic change allowed us to launch multi-touch campaigns, which resulted in a significant increase in our messaging volume by as much as 400%.

Key Data Points

increased send volume

Intrigued by the accomplishments highlighted in this case study? Do you see parallels with your own organization's challenges? At Blend, we are experts in delivering clear, concise and engaging solutions that meet your unique business needs. We're eager to apply our strategic thinking and domain expertise to help transform your business operations, just as we did for our esteemed client. Reach out to us today – let's collaborate to drive impactful business results and craft your own success story. Contact us today.