Smart Regulation: Transforming Gambling Oversight with AI

Author
.
2025

Overview

Coljuegos, Colombia’s national regulator for gambling operations, oversees the integrity and legality of thousands of games of chance across the country. As the industry's complexity and volume expanded, so did the need for smarter, real-time regulation and tax management. Through a forward-thinking digital transformation, Coljuegos implemented an intelligent platform powered by artificial intelligence and AWS cloud services. The results are nothing short of historic: in 2024, Coljuegos reached its highest revenue ever, collecting $236 million USD for the national health system—a testament to the power of data.

Challenge

Before the platform's implementation, Coljuegos faced several critical challenges:

  • Manual Compliance Monitoring: Oversight of bingos and slot machines was slow and reactive, relying heavily on delayed, manual data transmissions.
  • Tax Calculation Inefficiencies: The tax settlement process was time-consuming and prone to human error, limiting the accuracy and timeliness of collections.
  • Limited Data Visualization: Stakeholders had difficulty accessing and interpreting key performance data, hampering strategic decisions.
  • Inconsistent Operational Supervision: Without real-time insights, it was difficult to ensure ongoing regulatory compliance across the sector.
  • Public Trust and Security: The lack of automated oversight tools affected user trust and made fraud detection slower and less precise.

Solution

To address these challenges, Coljuegos built and deployed an intelligent, cloud-based regulatory platform using key AWS services and AI technologies. The solution introduced:

  • Real-Time Data Transmission: Integration with gaming operators' systems enabled automated, real-time data flow using AWS Lambda and Amazon RDS, ensuring up-to-the-second regulatory visibility.
  • AI-Powered Tax Automation: Leveraging natural language processing and machine learning, the platform automates the calculation of gambling taxes, reducing manual errors and enabling hourly updates.
  • Continuous Monitoring: With Amazon ECS and AWS Glue, Coljuegos deployed scalable, event-driven monitoring of MET and bingo operations, ensuring full oversight with minimal latency.
  • Visual Analytics for Regulators and Operators: Amazon QuickSight delivers accessible dashboards for all stakeholders, turning complex data into actionable intelligence.
  • Improved Security and Scalability: The solution is deployed in a containerized, cloud-native environment with enterprise-grade resilience and encryption.

Impact

The transformation has made Coljuegos a regional benchmark in digital regulation and public sector innovation:

  • Record Fiscal Achievement: In 2024, Coljuegos collected $236 million USD for the health system—the highest annual figure ever recorded by the entity.
  • Real-Time Compliance: Data transmission times were reduced by 91.67%, from two minutes to just 10 seconds, enabling near-instant regulatory oversight.
  • Massive Growth in Reporting: Operator reporting increased by 92.22%, reflecting better compliance and platform adoption.
  • Scalable Oversight: The platform processed over 308,000 transmissions, covering high-volume gaming activity with unmatched speed and accuracy.
  • Hourly Tax and Inventory Updates: Tax reporting and inventory synchronization now occur every hour, with inventory replicas updated every 30 minutes.
  • Safer Gaming Environment: Real-time monitoring enhances legal compliance and builds user trust in regulated gambling.

Key Data Points

$236M
USD collected in 2024 for the health system
92.2%
increase in operators reporting
300,000+
transmissions processed