Talent Case Studies - Auditing Marketing Programs | Blend360

Auditing marketing programs for a Fortune 50 financial services company


Their Goal

The company needed a controls support partner to conduct an internal audit of branded cards marketing campaigns conducted by the various acquisition and ECM teams. Audits were conducted on a quarterly basis and comprised of testing of 5% of all campaigns run during the time period. Testing incorporated all channels used including but not limited to direct mail, email, digital, client online, IVR, mobile app, phones and microsite.


The Talent Solution

BLEND360 connected the company with an operational risk and controls consultant, that:

•      Completed MCA Monitoring of key processes and controls on a quarterly basis

•      Performed quarterly mock-ups and reviews ofBCM procedure manuals

•      Reviewed control and monitoring documentation to ensure proper record retention

•      Assisted in collection of deliverables for various issues and audits