Setting up a campaign execution center of excellence for a financial services leader
As a result of rigorous regulatory changes, this company needed to manage a complex, resource-intensive review and approval process to execute campaigns. They wanted to free up their marketing managers and enable accurate reporting by bringing in flexible resources to partner with their constituents.
BLEND360 piloted a new staffing model, where junior consultants assumed the management of end-to-end review and approval process. The solution was flexible, affordable, and enabled the client to scale resources as needed. The program—which has grown steading from 6 to 25 people—has helped the client meet regulatory commitments, improved employee satisfaction, and increased efficiencies.
