Managing sponsorship marketing governance for a Fortune 50 financial services company.
The company needed an expert that could manage their sponsorship governance process and the day-to-day operations for global sports properties within their sponsorship portfolio.
BLEND360 provided an expert that helped the company close process gaps on sponsorship risk and control in accordance with audit requirements.
The expert also planned and executed the sponsorship process development and beta rollout of the company’s software portal. The role also involved creating a global property management and tracking reconciliation for the client’s reporting processes.