Talent Case Studies - Data Requirements | Blend360

Scoping out data requirements for an agency’s digital marketing and advertising initiative

 

Their Goal

This agency needed a data analyst to assess the requirements for scoping a data integration initiative to develop data flow diagrams between systems and a corresponding data integration to support digital marketing and advertising.

 

The Talent Solution

BLEND360 brought in a data analyst that evaluated the information available, identified potential sources of additional information and develop assumptions for what can be delivered. This led to the development of a comprehensive data dictionary through the inspection of online elements on the various relevant websites.

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