Scoping out data requirements for an agency’s digital marketing and advertising initiative
This agency needed a data analyst to assess the requirements for scoping a data integration initiative to develop data flow diagrams between systems and a corresponding data integration to support digital marketing and advertising.
BLEND360 brought in a data analyst that evaluated the information available, identified potential sources of additional information and develop assumptions for what can be delivered. This led to the development of a comprehensive data dictionary through the inspection of online elements on the various relevant websites.
