Supporting credit card network conversions for a major financial services company
This company needed to execute a network conversionof tens of thousands of credit cards. This involved significant effort tosupport cardmember communications during this change. Instead of hiringinternally, the company wanted to outsource the effort to an expert partner tobecome a small center of excellence.
BLEND360 brought on a team of fiveconsultants to review all mailing lists, communications and put campaignsthrough rigorous internal creative and legal approval process. The team hasbeen consistently recognized for work on quarterly testing, which resulted inno errors, and for their stellar partnership. The partnership has been extendedfor a fifth year, and the model has recently been duplicated on-site for two ofthe client’s other marketing teams.
