Created a people-based marketing roadmap to help a major hospitality company modernize outdated marketing strategies, data and technology capabilities.
The new CMO for this decades old hospitality company wanted to modernize its capabilities and ultimately approach to engaging a new generation of customers. Ripe for change, the company had a traditional, siloed approach to marketing—based on very outdated systems dominated the company’s cultures.
BLEND360 assessed the company’s capabilities rapidly over a two-month period looking at strategy, performance, ROI, campaign capabilities, technical capabilities and analytics. The BLEND360 team recommended a roadmap to revise duplicative third-party data agreements, upgrade predictive targeting models and pilot multi-channel campaigns. The team also developed and implemented revised predictive models across all stages of the prospect lifecycle.