June 29, 2023
NEW YORK, NY – June 29, 2023 – Futureproof, a Blend360 company, has been honored with the Client Innovation in 1:1 Customer Engagement award from Pegasystems, the low-code platform provider empowering the world’s leading enterprises to Build for Change®. The award, which was announced at Pega’s annual conference, PegaWorld iNspire 2023 in Las Vegas, recognizes Futureproof’s demonstrated ability to fuel business transformation and client value with Pega technology. This achievement was based on Futureproof’s 1:1 customer engagement transformation work with Life Time, which delivered an over 200% ROI on their personalization and marketing automation program in a 7 month timeframe.
Life Time, the nation's premier healthy lifestyle brand, is an annuity membership business. Consumers expect brands to know them on a personal level. Life Time understands the growing expectation of consumers for brands to connect with them on a personal level, but their current marketing efforts were limited to email campaigns that did not have personalization. Recognizing the need to provide exceptional member experiences while meeting corporate revenue targets with limited resources, Life Time's marketing team sought to enhance their campaigns through automation and intelligent personalization across content, messaging, frequency, and channels.
To explore the potential of a centralized decisioning system while leveraging Pega AI capabilities, Life Time conducted extensive testing to identify opportunities for improvement across the member lifecycle. Futureproof,renowned for their expertise in leveraging Pega Customer Decision Hub TM (CDH) to drive transformative results, partnered with Life Time to elevate the volume and effectiveness of marketing initiatives while optimizing resource utilization and fostering continued business growth.
“It has been so easy to work with the Futureproof team and they are a valued partner in our member engagement initiative. Their deep expertise and best practices with the Pega CDH and AI solutions has been integral to the continued success of our programs and our ability to achieve and exceed goals”, commented Lyndsie Adams, Vice President CRM & Lifecycle Marketing at Life Time. “Through the success of the partnership and this initiative, we have seen a 298% conversion rate lift (vs control) for all live activations post launch.”
“Futureproof continually and iteratively drives down the total cost of ownership while at the same time increasing the ROI of enterprise omnichannel marketing strategies that use AI to turn first-party data into personalized experiences that deliver transformative business results,” commented Nicholas Gent, CEO, Futureproof. “Futureproof led the initial use case and channel strategies that aligned to commercial benefit outcomes, developed the technology strategy and worked closely with the Life Time team to build out new use cases. The solution delivered by Futureproof at Life Time is agile, allowing Life Time to rapidly and continuously deploy new use cases and optimize existing ones. As more use cases go live, the ROI increases in terms of efficiencies, incremental revenue and member engagement and satisfaction,” concluded Gent.
As a specialized Pega Partner in 1:1 Customer Engagement, Futureproof boasts a team with extensive experience in successful Pega CDH implementations. With 35% of their employees possessing over ten years' experience and 75% with over five years' experience, Futureproof ensures that clients receive top-tier expertise and seamless execution of their 1:1 marketing programs. Their partnership with Pega, a best-in-class CDH software provider,empowers clients in various industries to rapidly deploy, expand, and evolve solutions tailored to their evolving business needs.
Futureproof, a Blend 360 company and a global performance marketing consultancy, leverages the power of AI to turn first-party data into 1:1 marketing that delivers transformative results for enterprises. We design,implement and manage Customer Decision Hub (CDH) solutions that activate top brands’ omnichannel marketing strategies. Futureproof has years of deep expertise implementing these solutions, which ensures clients successfully adopt and run 1:1 marketing programs, while simultaneously reducing total cost of ownership and delivering persistent value from their investment over time.Futureproof is a 1:1 Customer Engagement Specialized Pega Partner, leveraging Pega’s best-in-class CDH software to enable Financial, Insurance, Automotive,Media, Telecommunications and Healthcare clients to rapidly deploy, extend andevolve solutions to meet their changing business needs.
Blend360 is an award-winning provider of data, analytics, and talent solutions for Fortune 500 companies. The company has made the Inc. 5000 list of Fastest Growing Companies every year they have been in business and has been awarded a world-class ranking in client satisfaction for the past four years. It has over 600 employees with offices domestically in NY, MD, CO, and CA and internationally in India and EMEA.
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