Expanding Blend360 Internationally

September 19, 2020


BELGUIM, EUR: September 19th, 2020 — BLEND360 is expanding their business internationally. Ismail Parsa, former Amazon and Microsoft senior data lead will be representing BLEND360’s data science team to provide solutions for clients in Europe. “I am very excited and fortunate to have with me the power and scale of a large and very talented data and Machine Learning engineering team as we expand to Europe with class-leading Customer Experience AI and Marketing Automation solutions. I look forward to our partnership with BLEND360 in driving marketing, sales and business decisions via data science for our European clients,” Ismail Parsa, VP/Head of Data Science.

Ismail has a prestigious background in the data science world. He worked with Microsoft as a Principal Applied Researcher in the areas of audience intelligence, behavioral targeting and display advertising. From there, Ismail worked for Amazon as a Lead Data Scientist in Worldwide Marketing. He defined the strategy and led machine learning-based development of Amazon’s product cross-sell/ upsell programs, and customer lifecycle management applications to support Amazon Prime. BLEND360 has built a long-term working relationship with Ismail as someone they know and trust who can drive business impact through Data Science Strategy and Solutions.

“I am excited about our partnership with Ismail and his leadership of BLEND360 initiatives in Europe. His breadth of experience with some of the largest technology companies and retailers on leveraging machine learning and AI technologies to enable faster decision making will help us scale faster our data science & engineering platform and provide our clients with cutting edge solutions that will ultimately benefit their business. He is a great person to work with,” Dimo Kostopoulos SVP, Client Partner.

BLEND’s Data Science and Strategy Company is a leading data science firm providing solutions and strategies to meet the needs of Chief Marketing and Analytics Officers of Fortune 1000 companies. BLEND360 continues to be one of the fastest growing companies, making the Fortune 5000 list 8 times out of 9 years. BLEND has over 200 employees, 30 clients, and 4 offices located in NYC, MD, CO, and Europe.

For more information, feel free to contact Alex McShane, Alexandra.mcshane@blend360.com


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