January 1, 2019
From traditional and digital sources creates new audience targeting opportunities
Massive quantities of data have taken over the marketing industry. The digital and technological environment we now live and breathe in, has increased access to tools for the creation and sharing of information. Consumers and businesses are generating and consuming massive amounts of data every day. 2.5 quintillion bytes of data are being produced daily, and the data market is increasingly valuable, likely surpassing $200 billion within a few years. The adoption of big data technologies is unlikely to slow down. Big data analytics is needed now more than ever.
“More than 85% of respondents report that their firms have started programs to create data-driven cultures, but only 37% report success thus far.” - New Vantage Partners’ 5th Annual Survey of Senior Corporate Executives on the Topic of Big Data.
Dealing with the Big Data Explosion
Data growth has spurred the creation of analytics tools to help gather insights from data and remove the ambiguity otherwise associated with these large data-sets. Many companies who gather data at the consumer level struggle to extract the necessary information to guide business decision-making. Data is readily available, obtaining valuable insights is the struggle.
The availability of data, new cutting-edge technologies, and a cultural shift towards data-drive decision making drives the demand for data analytics services and solutions. Big data and open source applications, predictive analytics, and machine learning are at the forefront of big data analytics capabilities. BLEND360’s solutions will help you be at the forefront of the data explosion and evaluate insights that will optimize your business model. Data is the basis for finding reality in your business. With the big data explosion, comes privacy concerns. BLEND360 has securities in place to deal with large data-sets so you can feel comfortable partnering with us.
Providing a customized experience to right audience that will buy and engage with you is the end-all, be-all of digital marketing activities. More now than ever, appealing to a broad audience wastes marketing resources and discourages your target audience from engaging, because the experience is generalized. The good news, chances are you have a wealth of information available in your current business model to target the right audience and grow your audience dramatically.
“Big Data applications and analytics is projected to grow from $5.3B in 2018 to $19.4B in 2026, attaining a CAGR of 15.49%. Big Data market worldwide includes Professional Services is projected to grow from $16.5B in 2018 to $21.3B in 2026.”
- Wikibon and reported by Statista.”