Ufasaha Yarish

Dynamic business strategy professional who is transforming business models and driving product and marketing innovation for Blend360 top clients.

Ufasaha is a skilled business professional in strategic frameworks for leadership teams; that increase customer adoption and loyalty; designing, developing and launching marketing campaigns, capabilities, products and digital solutions; and leading large-scale program and partner portfolios globally.

She is an expert at bringing customer-inspiring marketing and product solutions that yield new customer innovations, and technological platforms in payments and other digital spaces. She thrives in complex business and operational environments that demand an intimate understanding of customer experiences and an appreciation of Agile technological development for future solutions.

Ufasaha has extensive experience guiding both large financial services and technology enterprises. She has successfully launched six-figure investment next generation digital and contactless mobile payment solutions for millions of B2C and B2B customers in the U.S., Europe and Asia. These innovations have allowed her clients to launch new verticals in untapped markets. She has also curated end-to-end top funnel digital marketing strategies and campaigns for both small and middle market products honing social media and targeted paid channels leading to over double-digit growth in customer demand. She works closely with technology teams to deliver digital capabilities for exceptional customer experiences.

Ufasaha lives in Brooklyn, NY with her husband and daughter. She’s an avid cyclist, dancer, flutist and craves to discover new dishes to cook for loved ones.

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