December 23, 2020
Robin is an experienced digital marketing consultant, who has worked in financial services, brand marketing and creative development in-house agencies for over 20 years.
For the past 5 years, Robin has primarily consulted in the financial services sector. Her last assignment was supporting two of BLEND360s strategic clients as a campaign manager on the Global Deal Initiative team. The team converted over 4MM US Consumer and Small Business Accounts with a multi-channel initiative including pre and post communications email, direct mail, online and mobile messaging to over 20MM cardmembers. She managed the day to day marketing creative execution; partnering with internal and external stakeholders: product teams, creative agency, CRM, legal and compliance teams to execute a seamless process. Prior to her last assignment, Robin supported two of BLEND360’s largest clients on a Payroll Transformation assignment and a Card Marketing Loyalty team assignment.
Robin lives in New Jersey with her husband and dog – Sydney. She enjoys interior design, theater, dance, reading and exploring new restaurants in her hometown of – New York City.
Post Graduate coursework at NYU and BA from Baruch College.