March 16, 2020
Fareed is an accomplished direct marketing professional with over 30 years of experience in Fortune 500 Financial Services companies. He is an accomplished brand and digital marketer who has led teams supporting some the world’s largest C Suite marketing executives at cruise lines, like Carnival, Princess, Cunard and Norwegian to develop and deliver on their marketing strategies with American Express Company. While at American Express he also led multiple cross functional internal teams through in-depth analytics, leveraging proprietary data, and creative acumen to drive growth for co-branded partners Costco and Delta.
Fareed is detail oriented, an excellent collaborator with a diverse skill set which stems from his strong and inclusive leadership style and his ability to influence across functional stakeholder groups and executive levels. He can lead the development and execution of targeting strategies for marketing campaigns for external customers, and is also a valued subject matter expert who can lead the development and delivery of new capabilities and training for internal marketing systems.
As a long-time Blend360 consultant, Fareed has partnered in the development of a customer focused marketing execution platform for a pharmaceutical organization and in his most recent placement managed the execution strategy, financial accruals, and collaborated with compliance partners to meet all key business objectives. Fareed is ready for his next assignment!