Breaking the Cycle: Learning from IT's History to Navigate AI's Future 

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January 9, 2026
 Breaking the Cycle: Learning from IT's History to Navigate AI's Future 

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Discover why 95% of AI projects are repeating the mistakes that transformed enterprise IT from strategic enabler to cost centre, and how the other 5% are extracting millions.

We've seen this movie before. In the 1990s, enterprise IT promised to change everything—but within decades transformed from strategic enabler to operational burden. Today's AI leaders echo the same revolutionary rhetoric, yet 95% of organisations are getting little to no return on their GenAI investments. Luckily, this time we have the luxury of hindsight.

Why Download This Whitepaper?

This isn't another AI hype piece but a reality check backed by decades of enterprise transformation evidence. Drawing direct parallels between enterprise IT's boom-and-bust trajectory and today's AI landscape, this whitepaper gives leaders the strategic framework to avoid the same fate. If you're responsible for AI investments or digital transformation, this analysis will reshape how you approach implementation.

"Whilst 95% of AI projects currently fail to scale, this creates massive competitive advantage for organisations that get it right. The early winners won't be those with access to the most advanced models, they'll be those with the most sustainable approach to AI implementation." - Neil Carden in 'Breaking the Cycle'

What You'll Learn

Discover why 95% of AI projects are repeating the mistakes that transformed enterprise IT from strategic enabler to cost centre, and how the other 5% are extracting millions.

We've seen this movie before. In the 1990s, enterprise IT promised to change everything—but within decades transformed from strategic enabler to operational burden. Today's AI leaders echo the same revolutionary rhetoric, yet 95% of organisations are getting little to no return on their GenAI investments. Luckily, this time we have the luxury of hindsight.

Why Download This Whitepaper?

This isn't another AI hype piece but a reality check backed by decades of enterprise transformation evidence. Drawing direct parallels between enterprise IT's boom-and-bust trajectory and today's AI landscape, this whitepaper gives leaders the strategic framework to avoid the same fate. If you're responsible for AI investments or digital transformation, this analysis will reshape how you approach implementation.

"Whilst 95% of AI projects currently fail to scale, this creates massive competitive advantage for organisations that get it right. The early winners won't be those with access to the most advanced models, they'll be those with the most sustainable approach to AI implementation." - Neil Carden in 'Breaking the Cycle'

What You'll Learn