EP 5: The Power of Partnership: Co-Creating the Future of Business with Blend

In this episode of Evolve, Adam sits down with Maggie to explore how Blend is transforming the way organizations think about data, AI, and partnership. What starts as a conversation about analytics and technology quickly turns into a deeper discussion about culture, co-creation, and the human side of transformation.

Maggie reflects on Blend’s journey from a small, tight-knit team to a global powerhouse serving Fortune 1000 clients across industries. She breaks down how Blend’s domain expertise and deep technical capability empower clients to turn buzzwords into business outcomes. From collaborating with hyperscalers like AWS and Snowflake to accelerating innovation through reusable solutions, Maggie shares how Blend helps organizations move faster, smarter, and more confidently into the future.

But it’s not just about tech, it’s about people. Maggie opens up about the culture that keeps Blend grounded and united: high fives, global teamwork, and a belief that the client is always the hero of the story. Through stories of growth, recognition, and impact, this conversation captures the spirit of a company that blends in so others can stand out.

Key Takeaways:

  • Transformation is Co-Creation:The most effective change happens with clients, not for them. Blend’s partnership model is built on collaboration, empathy, and shared goals.
  • AI and Data Are Just the Beginning:Success isn’t about chasing buzzwords—it’s about applying the right mix of analytics, tech, and domain knowledge to solve real business problems.
  • Partnerships Power Innovation:Deep collaborations with hyperscalers like AWS and Snowflake allow Blend to deliver faster, more scalable solutions without losing flexibility or independence.
  • Culture Drives Performance:Recognition rituals like “High Fives” and the global Blend Awards celebrate impact, build connection, and fuel a culture of excellence.
  • Global Talent, Local Impact:With teams across the Americas, India, and beyond, Blend delivers global solutions that stay close to client needs and local realities.
  • “We Blend In So You Stand Out” Is More Than a Tagline:It’s a philosophy that shapes how Blend builds relationships, delivers value, and empowers clients to shine in their industries.

Meet the Guests

Maggie Melnick
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Chief Client Officer

Maggie Melnick is Blend360’s Chief Client Officer. Maggie has been with Blend for 12 years, including her time at C2G Partners prior to its acquisition. She has played a variety of key roles in the company’s growth and client success. With a background that spans consulting and 15 years at AT&T in sales and marketing, Maggie brings experience in driving growth, building high-performing teams, and delivering impactful value to clients. At Blend, she also leads two passion projects: serving on the Blend Women’s Network Steering Committee and championing the firm’s AI for Good initiatives. Based in New Jersey, Maggie is a proud Rutgers alum and mom of four, including two PSU grads, one in college at the University of South Carolina, and one in high school. She finds the most joy in time with family and friends, traveling, and days on the beach.

Adam Mincham
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Head of Agentic AI Business Transformation

Adam Mincham is Head of Agentic AI Business Transformation at Blend, where he guides enterprises in rethinking how they scale and embed AI to achieve lasting transformation. In this episode, he explores how Blend partners with Fortune 1000 clients as specialists, "doctors and plumbers", who co-create solutions across diverse domains from marketing to supply chain. Adam and Maggie discuss the race for competitive advantage in agentic transformation, the importance of bringing accelerators like BlendX to reduce time-to-value, and how global delivery models enable enterprises to build these capabilities faster than ever before.

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