GLOBAL – June 10, 2024 – Blend, a leading provider of AI-driven customer engagement solutions, is excited to announce its sponsorship of PegaWorld iNspire 2024. As a specialized partner of Pegasystems, the leading enterprise AI-decisioning and workflow automation platform provider, Blend will showcase its innovative approaches to rapid adoption of AI for hyper-personalization and omni-channel capabilities.

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"As enterprises look to connect their investments into Generative AI to measurable commercial outcomes; decisioning is critical in the promotion and relegation of creative and copy options outputted from LLMs at a massive scale. The automated selection of highly performing creative and copy at a 1:1 customer level; with trackable, explainable, controllable reasoning on the drivers for that performance is what will move us past the hype-curve into widespread adoption of these compelling technologies. Combining with new scalable operating models that have efficiency and effectiveness built from the ground up is delivering real results for our clients." - Nick Gent, SVP Decisioning Sciences

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Blend leverages its deep expertise in AI to enhance decisioning, data science, and analytics through agile solutions that drive significant business value across our multi-industry enterprise clients. The Blend team's strategic expertise pushed beyond technology and marketing, building partnership with their clients' business processes and technology ecosystem, ensuring that their key challenges are being solved with dynamic solutions in mind in a low-risk environment.

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Judy Buchholz, Senior Vice President of Global Partner Ecosystems, said, "Blend, as a 1:1 Customer Engagement Specialized Pega Partner, understands how to help clients achieve innovative, fast, and scalable solutions using our Pega Customer Decision Hub (CDH). Pega is excited to have Blend as a Silver sponsor of PegaWorld. We look forward to seeing Blend demonstrate for clients how to quickly realized the potential business outcomes from the Pega CDH."

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Come visit Blend at booth #32 at PegaWorld iNspire, June 9-11th, 2024, at the MGM Grand in Las Vegas to learn more about how Blend is leading the way in Strategic Partnership with Pega and AI/Hyper-Personalization at scale with real client use cases.

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About Blend360:

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world. Learn more about Blend360's continued global expansion with the recent acquisition announcement of Futureproof.

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About Futureproof:

Futureproof, a global performance marketing consultancym leverages the power of AI to turn first-party data in 1:1 marketing that delivers transformative results for enterprises. We design, implement, and manage Customer Decision Hub (CDH) solutions that activate top brands' omni-channel marketing strategies. Futureproof has years of deep expertise implementing these solutions, which ensures clients successfully adopt and run 1:1 marketing programs, while simultaneously reducing total cost of ownership and delivering persistent value from their investment over time. Futureproof is a 1:1 Customer Engagement Specialized Pega Partner, leveraging Pega's best-in-class CDH software to enable Financial, Insurance, Automotive, Media, and Telecommunications, and Healthcare clients to rapidly deploy, extend, and evolve solutions to meet their changing business needs.

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